World Footwear Congress
World Footwear Congress 2019
A press conference presenting the next "World Footwear Congress" will take place at MICAM in Milan on Monday 17 September 2018 at 11.00 am.
For more information, please contact us at firstname.lastname@example.org
The CEC created the World Footwear Congress more than ten years ago as a platform for discussing the constant changes and challenges that this dynamic industry faces since the beginning of the globalization. The Congress serves in particular for promoting a free and fair global market with equal chances for all on a reciprocal basis, while increasing international collaboration. The event is opened to all categories of worldwide footwear stakeholders (manufacturers and retailers, sector associations, technological and educational centers, policy makers, journalists, etc), but the main and final beneficiaries are intended to be the businesses of the footwear sector.
The Congress three first editions took place in Europe - April 2003 and April 2005 in Brussels, Belgium, and April 2007 in La Rioja, Spain- until CEC Members agreed to expand the debate to other relevant geographical zones around the world in order to strength collaboration between all relevant parties, including public authorities, and increase market opportunities for the businesses.
As a result, in November 2011, the Congress was held in Rio de Janeiro, Brazil, a Member of the South Common Market (MERCOSUR), with an attendance of nearly 500 participants and guest speakers from around the world. Information on the agenda and speakers can be found at www.worldfootwearcongressrio2011.com.
Our latest edition took place in Leon, State of Guanajuato, Mexico on Monday 24th and Tuesday 25th November 2014. Information on the agenda and speakers can be found at www.worldfootwearcongressleon2014.com.
The CEC chose Mexico as the most competitive among the candidatures received, and because of being a clear example of an open market. The country has a significant number of free trade agreements signed with major trading partners around the world, and it is also a member of the North America Trade Agreement (NAFTA), together with Canada and USA. Furthermore, Leon produces 70% of the 244 million pairs of shoes made in Mexico, and it is one of the major production areas in the world, with an industry characterized by a strong commitment to high international quality standards and a passion for design and innovation.
The Congress has been titled “Keeping One Step Ahead: meeting the challenges of the footwear sector”, and the participants had the opportunity to listen and debate on how this sector keeps ahead of what the consumer wants, the business needs and the globalization requires in order to access the markets, maintain growth and increase competitiveness.